effact Solution
effact® is a market intelligence solution for the commodities industry. effact gives you the insights you need to make informed marketing decisions based on actual and factual data.effact combines a series of smart data collection services with a sophisticated data mining solution.
Continuous data collection
Since the ultimate value of effact lies in the quality, accuracy and timeliness of the data, effact offers you a way to continuously keep the data complete, correct and up-to-date.
Through an extensive network of shop visitors, effact constantly refreshes and expands data about relevant products for sale in the retail stores, to provide a near real-time overview of prices, product assortment and commodities volumes. This constant stream of product data also enables you to perform trend analyses for market shares, pricing, quantities sold and assortment per retailer.
Value Chain Analyzer
effact is smartly supported by a state-of-the-art data collection and analysis tool called Value Chain Analyzer.
Value Chain Analyzer describes the complete commodity flows from its origins up to the local store where the consumer buys them. It combines data collected in every stage of the commodity flow and intelligently aggregates and enriches these data with other sources of retail data into meaningfull information for producers, packagers and retailers.
Custom data mining & trend analysis
The assembled data are presented in a user-friendly analysis tool that allows you to slice and dice through these data.
Further drill-downs and deep-filtering on many different variables is supported as well.
By using effact's intuitive graphical drag and drop user interface, you can create your own data reports on-the-fly.
Secure data
Having information about the commodity volumes and prices in the value chain represents a distinct competitive value. Therefore, this information is only made available via a 100% secured online service. And since not everybody is allowed to see everything, as administrator of the Value Chain Analyzer you can define what your users are allowed to see at what level of detail.
Find out more on the benefits of effact